Fest Experience

Eat & Drink

Everywhere you turn, there is something to eat or drink! Make sure to check out the vendor rows on both the North and South side of the
concert grounds, because there is a large variety of options to choose from!


We’re all about food and shopping here in the midwest, and we’ve got a large assortment of food and merchant vendors available to you on both the North and South side of the concert grounds. Hats, Jewelry, Mexican, BBQ, Corn dogs, and obviously the classic Wisconsin cheese curds!

Vendors Coming Soon

Bars/Side Stages

There’s always something happening at one of the side stages. Make sure to check them all out, as each is themed differently, and will have an abundance of great live music to dance to!

See Side Stage Schedules

Beer Carts

Need a beer, but don’t want to head into one of the side stage bars? No problem! We have strategically placed beer carts throughout the grounds that you can stop at, grab a beer, and be on your merry way!

View Map

Bud Light Deck

Make sure to stop at the Bud Light Deck over on the North West side of the grounds and grab the only tap beer the festival has to offer! Get the experience of an actual bar, and don’t miss out on the exclusive roof top deck to view the full grounds and the spectacular Midwest sunsets.

View Map